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Startups: Your Best One-Sentence Pitch December 31, 2011

Posted by Ian Cheng in Funding.
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Robin Wauters

If you had to describe your company’s mission in a single sentence, what would your pitch read or sound like? One good way to summarize what you do and boil it down to one clear sentence.

This is how it’s done: “my company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.

Simple, right? In your dreams. Now, I know that the sentence above is somewhat vague but it’s spot-on, and even just thinking about this is a very useful exercise.

I’ve seen the man explain the importance of writing, refining and delivering the one-sentence pitch to a group of aspiring startup founders just a few months ago, and I thought it was great (and amusing to see even experienced entrepreneurs struggling with this). It’s way more difficult than you’d think.

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